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Toronto Fashion Week: The Impact of Social Media on The Fashion Industry

“Everyone wears clothes, therefore everyone will have an opinion.” -Editor-in-Chief, ELLE Canada, Vanessa Craft Fashion incites emotion. The first time I knew this to be true was during Toronto Fashion Week many years ago while attending my very first fashion show in a beautiful ballroom in the Royal York Hotel. Lucian Matis debuted his fall […] Read more…

Protect Your Personal Brand: How The Wrong Tweet Can Damage Your Reputation

Reputation_Management

Love it or hate it, Twitter is a very influential tool in the world today. It has incredible potential for positive engagement of your audience and raising brand awareness for personal or corporate brands alike. Unfortunately, like all tools that possess such power, it can do some serious damage when used incorrectly. One critically important […] Read more…

Sponsorship Done Right: A Chic & Unique Dining Experience

Sponsorship

Photo Credit: @polaroei When first considering sponsorship, and all that it classically entails, TV and radio sponsorships ‘brought to you by’ ads come to mind, followed by athletic sponsorship and event sponsorship. Within these three areas, there are, of course, good and bad examples. Good sponsorship will always feel natural and be complementary to all […] Read more…

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