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Good PR vs Bad PR

When discussing public relations with friends, I was surprised to discover that some have trouble identifying exactly what it’s function is. Below are some real life examples of PR, both good and bad, that most people can recall seeing and hearing about.  Good PR: Branding The Dove Real Beauty Campaign The Dove Real Beauty Campaign, […] Read more…

5 Ways Fashion Week Uses Social Media

‘Tis the season to step into your favourite sky-high heels and break out your best statement piece because SS17 Fashion Week is almost upon us once again! The air is buzzing with excitement as designers hurry to have their collections ready in time for the show. Thanks to emerging social media trends, audiences can indulge and participate in many […] Read more…

4 MYTHS ABOUT PR

Recently, I went to a Networking event in downtown Toronto, with a free-hand artist friend of mine. Upon speaking to a few people I realized, there were quite a few myths about PR that many business folks seriously believed in – and of course once I stated the real facts about working in PR and […] Read more…

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