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An Abnormal Communication Strategy: How PR Could Have Saved Deciem

Diciem_Abnormal_Beauty

For those not working in communications, sometimes the world of public relations can be somewhat abstract and mysterious–not everyone knows exactly the ins-and-outs of what we PR professionals do. Brandon Truaxe of Deciem, a brand known more widely as the ‘Abnormal Beauty Company,’ could have hugely benefited from the services of our industry professionals leading […] Read more…

Toronto Fashion Week: The Impact of Social Media on The Fashion Industry

“Everyone wears clothes, therefore everyone will have an opinion.” -Editor-in-Chief, ELLE Canada, Vanessa Craft Fashion incites emotion. The first time I knew this to be true was during Toronto Fashion Week many years ago while attending my very first fashion show in a beautiful ballroom in the Royal York Hotel. Lucian Matis debuted his fall […] Read more…

Protect Your Personal Brand: How The Wrong Tweet Can Damage Your Reputation

Reputation_Management

Love it or hate it, Twitter is a very influential tool in the world today. It has incredible potential for positive engagement of your audience and raising brand awareness for personal or corporate brands alike. Unfortunately, like all tools that possess such power, it can do some serious damage when used incorrectly. One critically important […] Read more…

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