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Month: September 2016

Encourage Your Audience to use Your Brand as a Means of Self-Expression

Engagement is an important two-way communications tool used in public relations to share ideas, gauge expectations, receive feedback, grant access and build relationships between a brand and its audiences. These passed few summers, Coca Cola has been running a campaign that had its audiences looking for their names and the names of loved ones on […] Read more…

Events: The Ultimate Engagement Tool

The fizz of champagne, the smell of savory phyllo-wrapped hors d’oeuvres, the room buzzing with excited conversations; oh, how glamorous an expertly executed event can be… Toronto International Film Festival (TIFF), best known for their internationally renown film festival taking place right now in Toronto, is also a cultural institution focused on cinema. They operate […] Read more…


A lot of start-ups seem to forget the important of connecting with audiences and gaining attention through relatability and genuine communication. Using social media as a means of marketing (and possibly since the dawn of marketing as a whole) businesses sometimes forget that your target audience is more than just bodies or “followers” or “likes” […] Read more…


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