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Win At All Costs: Starbucks Review


A brand’s reputation is crucial in today’s market. One bad PR mistake and it can wreck a company’s image. Here is an interesting marketing strategy that can be used to benefit both the consumer and your brand. Starbucks recently engaged in the Environmental Stewardship Program. This program has different ways for customers’ to make purchases […] Read more…

The Next Concert Level: OVO Fest

Drake is not only a Canadian rapper, singer and songwriter but also a very successful entrepreneur. Drake founded OVO Sound, a brand to be reckoned with. OVO is an acronym for “October’s Very Own” describing Drake’s birth month and representing Drake’s image. This brand was co-founded by Drake and Oliver El-Khatib. OVO is not only […] Read more…


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