We’re still living in the world of the Plastics; in the 14 years since the movie aired, it has spawned into a whole new way of speaking. These Mean Girls references take us all back to Tina Fey’s cult classic.
Fey’s insanely witty screenwriting sets this film apart from just another movie. It has allowed Mean Girls to transcend into the media industry today. Fetch has happened and Gretchen Weiners would be so proud.
Mean Girls isn’t just like any ordinary teen drama movie. The movie is one of the most referenced cultural products of all time. The teenage classic focuses on the politics of high school and all the drama that comes along with it.
What really sets this movie apart is the unbelievable catchphrases that have turned the movie into a new way of life…The Mean Girls branding. Here are a few of my favourites:
- “Grool” – Cady Heron
- “It’s October 3rd” – Aaron Samuels
- “The Limit Does Not Exist” – Cady Heron
- “On Wednesday We Wear Pink” – The Plastics
These short but catchy phrases have transformed ordinary quotes in Mean Girls to a new way of communicating. The movie is peppered with a completely new language separating the movie from other teen dramas. This new lingo distinguishes the movie itself, while also branding it.
Creating new phrases and lingo branded the movie making it an original cult classic. Mean Girls still today is present. There is now a sequel (not the original cast), two video games, a Broadway musical, and thousands of articles written about the classic. Well, let’s add one more article to that list and continue to make Fetch happen ;).
If you’re ready to take your new business to the next level, register below for a free one-hour consultation with Samari Communications, a boutique PR agency in Toronto specializing in communication for fashion, beauty, technology and lifestyle brands.
- A Laurier Grad with a passion for inclusion in all thing’s education and entertainment, Lauren Machtinger lends her experience to Samari Communication in her role as Experiential Event and Social Media Intern. In Lauren’s last year of studies, she dove into the Communications industry managing a small team of students for Bumble doing brand activations and experiential events. She has an immense passion for helping others. Lauren has been very involved in her community by running the Feel the Beat program. This program is affiliated with the Kitchener-Waterloo community to help teach dance, self-expression and life skills to individuals with exceptionalities. You can find her on LinkedIn or contact her via email firstname.lastname@example.org.