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Measuring Social Media Success Part I

I created a social web program for my online furniture store including setting realistic business objectives. How do I know if all my hard work has paid off? Measuring social activities helps you learn what’s successful, what isn’t and how you can improve.  This can be done using the triple A framework. It’s so true that actions speak louder than […] Read more…

Content Strategy-The New SEO

Most organizations today are social. Following the trends by being present on Twitter and Facebook is one thing. Having a content strategy is something completely different. What is that, you ask? Content Strategy is “planning for the creation, delivery, and governance of useful, usable content,” according to  Kristina Halvorson, founder of Brain Traffic, and author of Content Strategy for […] Read more…

Rediscovering My Inner Geek

I never knew there was much purpose in “checking-in” to places other than simply letting your friends know where you were. I did notice a lot of my Facebook friends using Foursquare, the free location-based social (LBS) networking website for smartphones to check in to all sorts of places from restaurants, museums, to live events, hotels and […] Read more…

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