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Women of Influence: Michele Rominow’s Tips on Entrepreneurship

Photo Credit: Yesterday, the Samari Communications team had the privilege of listening to renowned entrepreneur and Dragon on CBC’s Dragons’ Den, Michele Rominow at a Women of Influence event in Toronto. During her captivating keynote speech, Michele candidly discussed her journey from being a young and eager student at Queen’s University to founding Clearbanc, […] Read more…

An Abnormal Communication Strategy: How PR Could Have Saved Deciem


For those not working in communications, sometimes the world of public relations can be somewhat abstract and mysterious–not everyone knows exactly the ins-and-outs of what we PR professionals do. Brandon Truaxe of Deciem, a brand known more widely as the ‘Abnormal Beauty Company,’ could have hugely benefited from the services of our industry professionals leading […] Read more…

Toronto Fashion Week: The Impact of Social Media on The Fashion Industry

“Everyone wears clothes, therefore everyone will have an opinion.” -Editor-in-Chief, ELLE Canada, Vanessa Craft Fashion incites emotion. The first time I knew this to be true was during Toronto Fashion Week many years ago while attending my very first fashion show in a beautiful ballroom in the Royal York Hotel. Lucian Matis debuted his fall […] Read more…


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