“Who are you,” is a question that is not easily answered in 150 characters or less, but that is the challenge we are tasked with when writing a social media bio.
Whether it’s your bio for a personal account or the bio of your brand, it can be difficult to sum up everything in such a limited space while still including all pertinent information, sounding authentic and not oversimplifying.
Here are some do’s and don’ts to consider when creating your bio:
DO’S AND DON’TS
Whether it’s a personal or business account, your bio should always be answering the question, ‘Why should I listen to you?’ Do position yourself as an authority on something. That said, you don’t simply have to explicitly say ‘John Smith, big time expert’, you can find creative ways to make that point, reinforcing your brand by taking a more stylized approach.
Don’t try and cram too much info within the 150-160 character max. Be concise but also try and keep a conversational tone. A great bio is simply an introduction to who you are.
Especially if it’s a business account, make sure you do reference your industry so it’s clear to your audience what exactly you do. This is very important when the brand or business is new. As your audience grows and your brand becomes more well known, you can take more creative liberties with the bio, but in the beginning, it’s important you are specific on where your expertise lays so you can create a conversation with your audience and so they can recommend you to their friends.
For all business accounts, don’t forget to include a link to your homepage to drive traffic from social media! That’s the whole point with a business social media account, is it not? Engage your audience, drive traffic. Make sure there is always a link to your website in the bio because, on Instagram, links within posts don’t work, and on Twitter, though links within posts do work, it’s always good to still have a link to your site as an anchor.
Do make sure that your names and usernames across all of your social media platforms are the same to make your brand more easily searchable, you want your audience to be able to find you quickly and with ease. Be consistent.
Don’t be afraid to use a little bit of humour, it makes you memorable and seems more approachable. Social media is a fast-moving, quick and casual tool that generates an insane amount of content; humour helps you to stand apart from the crowd.
When executed correctly, a well-written bio serves as a great first impression and makes people eager to follow you. Keep these do’s and don’ts in mind when creating or editing your bio and nail your first impression with your audience. Good luck!
Here are a few fun and creative examples of memorable social media bios.
If you would like some help building a targeted, highly-effective social media strategy, register below for a free one-hour consultation with Samari Communications, a Boutique PR agency in Toronto specializing in communication for fashion, beauty, technology and lifestyle brand.
- A Humber PR grad with a diverse background in the entertainment and fashion industries, Amanda Albert lends her experience to Samari Communication in her role as a PR Coordinator. Her 10+ years working in fast-paced, lively work environments enable her to assist her clients to effectively navigate today’s millennial culture in the ever-evolving PR industry. Her life-long love of fashion and its role in culture and the arts has inspired her to complete a collection of short stories. She is currently working on her second collection. You can find her on LinkedIn or contact her via email firstname.lastname@example.org.
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