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How To Get To The Top Of The Chart: Teasing Your Audience


We all know and love our very own Canadian artist, Shawn Mendes. He recently has come out with a new song called, Señorita that is the second collab with the former Fifth Harmony member, Camila Cabello. Set aside both Mendes and Cabello’s individual success, how did these two multi-platinum singer/songwriters’ combine their success to achieve an all-time high? […] Read more…

An Abnormal Communication Strategy: How PR Could Have Saved Deciem


For those not working in communications, sometimes the world of public relations can be somewhat abstract and mysterious–not everyone knows exactly the ins-and-outs of what we PR professionals do. Brandon Truaxe of Deciem, a brand known more widely as the ‘Abnormal Beauty Company,’ could have hugely benefited from the services of our industry professionals leading […] Read more…


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